The questions operators ask on the first call.
No hedge. No “up to.” If a $10M owner would roll his eyes at the answer, it’s not on this page.
FAQ
Pricing & contract
How much does this cost?
$8,000/month to start. Month-to-month after the first 90 days. No long-term lock. We prove ROI fast or you leave.
What’s the contract?
A 90-day initial term so the work has time to compound, then month-to-month with a 30-day exit clause. Most operators stay because the numbers work.
Do you charge setup fees?
No separate setup fee games. One monthly number covers strategy, tech, follow-up, and reporting. Ad spend is yours and goes straight to the platforms.
FAQ
Getting started
How fast do we see booked jobs?
Speed-to-lead and paid layers move first — often inside 30 days. Local + programmatic SEO compounds over 3–6 months. We report on booked jobs the whole way.
What do you need from us to start?
Your last 12 months of leads, calls, close rate, and ticket size. Rough is fine. The 7-day Diagnose sprint fills the gaps.
Do you replace our current marketing or add to it?
Whichever books more jobs. Usually we absorb the stack so one team owns it end to end — site, SEO, ads, calls, follow-up, reporting.
FAQ
How we work
How is this different from the agency that burned me?
Most agencies sell traffic or “leads.” We sell booked jobs from one accountable system, and we report on that number publicly. One throat to choke.
Can you guarantee a #1 ranking?
No honest partner guarantees a ranking. We guarantee the work, the reporting, and a 30-day exit if the booked-jobs number isn’t moving.
What if our dispatch/CRM doesn’t integrate?
It almost always does. Where it doesn’t, we wire tracking so every call and form still ties to a booked job. No attribution guessing.
FAQ
By service
Lead Generation: How is this different from hiring an agency or answering calls in-house?
Agencies take 30–50% of your lead spend and disappear after the pitch. In-house means your crew sits on phones instead of closing. We own the full pipeline—site, ads, calls, follow-up—and charge one fee. You see booked jobs and cost. That’s it.
Local SEO: How is this different from what we’re already doing?
You’re probably doing nothing, or you hired an agency that did one-time work and ghosted. We optimize, monitor, and adjust every month. Your Google Business Profile isn’t a set-it-and-forget-it tool. It’s a revenue lever. We treat it like one.
Paid Ads: How do you know if an ad actually booked a job?
Every caller and form submission gets tracked to your booking system. When a job hits your calendar, we know which campaign it came from. No attribution guessing. No ‘up to’ claims. Real data every week.
Speed-to-Lead: Does Speed-to-Lead replace my receptionist or dispatch?
No. It augments both. Speed-to-Lead handles the time when they can’t — nights, weekends, peak call volume. Your team stays in control. The system handles the overflow and the follow-up.
Reporting: What if I’m already tracking calls and leads—why do I need Reporting?
Calls and leads aren’t jobs. Booked jobs are revenue. Reporting connects your spend directly to the jobs your crew actually closes. You’ll find out that the campaign you thought was working costs 40% more per booking than you thought. That’s the gap you’ve been missing.
Still have a question? Ask it on the call.
30-minute strategy call. We pull your numbers, find the bottleneck, give you the plan.