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For roofing operators doing $5–20M
Roofing lead generation, measured in booked jobs.
Roofing is high-ticket, storm-driven, and intensely competitive on Google. Average ticket is $15K+. One booked job pays for months of marketing. The math works only if cost-per-booked-job stays under control as you scale.
Why Roofing operators come to us
Three signatures of stuck Roofing pipelines.
Roofing is high-ticket, storm-driven, and intensely competitive on Google. Average ticket is $15K+. One booked job pays for months of marketing. The math works only if cost-per-booked-job stays under control as you scale.
Out-of-town storm chasers undercut your market after a hail event.
Texas, Oklahoma, Colorado — the storm chasers land within 48 hours and flood Google. Your local SEO and LSA need to be loud enough to win against the noise.
Paid cost-per-booked-job creeping up quarter over quarter.
Last year $200. This year $380. The lead source is the same but conversion is dropping. Something in the funnel broke — usually landing page or speed-to-lead.
Storm season fills the calendar; retail repair starves.
Insurance work after a hail event dominates. But six months later, retail repair and routine replacement pipeline is invisible. You need both.
What we run for Roofing
Five accountable layers. One Launcher Method.
Every Roofing engagement uses all five. The mix shifts by your market, ticket, and crew size.
Paid Ads for Roofing
Most home-service operators throw money at ads and watch it disappear into cost-per-click quicksand. Paid Ads inside Launcher flips that. We run LSA,
LEAD GENERATIONLead Generation for Roofing
Lead Generation isn’t a service—it’s your pipeline. We build your site. We own your SEO. We run your ads. We answer your phones. We follow up on every
LOCAL SEOLocal SEO for Roofing
Local SEO means your crew shows up when someone in your service area needs your work done. We programmatically optimize your Google Business Profile,
REPORTINGReporting for Roofing
Reporting inside the Launcher Method means you stop measuring vanity. Calls, clicks, impressions—dead to you. You measure cost-per-booked-job. One num
SPEED TO LEADSpeed-to-Lead for Roofing
You paid for that lead. A missed call shouldn’t kill it. Speed-to-Lead routes inbound calls to the right person, texts back missed calls with your ava
Roofing operators we’ve worked with, judged on the same number you are.
Roofing · Real job sites · Real booked jobsRoofing receipts
Three Roofing operators. Three numbers that didn’t exist before us.
Operator confidentiality means we don’t name names on a public page. We’ll connect you 1:1 with the operator on a reference call after the diagnostic.
Roofing operator with $480 cost-per-booked-job. We rebuilt LSA + storm landing pages. CPBJ down 43% in 90 days at the same spend.
Regional roofing · LLL since 2025
Operator caught a hail event with a tuned engine. 30-day pipeline jumped $3.1M.
Multi-state roofing · LLL since 2025
Operator over-indexed on storm. We built retail-repair content + paid. Q1 added 524 retail bookings.
Statewide roofing · LLL since 2025
Roofing operator FAQ
The questions roofing operators ask on the first call.
Straight answers. No hedge.
Will you compete for storm work after a hail event?
Yes — that’s a 48-hour deployment. Pre-built storm landing pages, paid budget shift, GBP post updates, social ads. The faster you go live after a storm, the more market share you capture.
Can you build retail-repair pipeline that’s not storm-dependent?
That’s the durable part of the engine. Programmatic local SEO + content for retail roof repair, replacement, and asphalt vs metal. Builds slow, lasts forever.
How is this different from the roofing-only agencies?
We’re not roofing-only. We’re home-services-only, with deep roofing reps. The advantage is we steal patterns from adjacent verticals — speed-to-lead from plumbing, programmatic SEO from HVAC — that pure roofing agencies don’t see.
What does it cost? Long-term contract?
$8K/month starting; $12-15K typical for multi-state. No long-term lock — month-to-month after 90 days.
How fast do roofing operators see results?
Storm response: 30 days. Retail SEO: 90-180 days. Paid CPBJ improvement: 30-60 days.
Every Roofing engagement runs the same Launcher Method.
Different vertical · Same accountabilityReady to fill the Roofing calendar?
30-minute strategy call. We pull your numbers, find the bottleneck, give you the plan. No deck. No pitch. No follow-up sequence.