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For solar installers doing $5–20M
Solar lead generation, measured in booked jobs.
Solar installers live on a razor’s edge: IRA rebates and state incentives create artificial demand spikes, but your crew’s capacity is fixed. You need fewer, higher-intent leads that close faster—not a flood of tire-kickers burning 90 minutes of your sales team’s time. Local Lead Launcher builds your follow-up system so you’re booking jobs from leads that actually convert, not chasing volume.
Why Solar operators come to us
Three signatures of stuck Solar pipelines.
Solar installers live on a razor’s edge: IRA rebates and state incentives create artificial demand spikes, but your crew’s capacity is fixed. You need fewer, higher-intent leads that close faster—not a flood of tire-kickers burning 90 minutes of your sales team’s time. Local Lead Launcher builds your follow-up system so you’re booking jobs from leads that actually convert, not chasing volume.
You’re getting crushed in Q3-Q4, then starving in Q1.
IRA rebate uncertainty and state incentive timelines create feast-or-famine pipeline swings. Your crew can’t scale fast enough to match demand spikes, so you’re either turning away jobs or your sales team is drowning in unqualified inbound.
Leads crater during follow-up because financing questions aren’t answered in the first 48 hours.
Solar is financing-heavy. If your callback isn’t positioning payment options and IRA tax credit timing upfront, the lead goes dark. Most operators miss the 18-hour window where a prospect is actually engaged with the decision.
You can’t tell a $12K residential rooftop from a $80K commercial system until you’re in the consult.
Your sales team is spending equal time on high-margin commercial deals and low-margin residential. No qualification on system size, roof condition, or utility rate before the appointment. That’s capacity wasted on the wrong jobs.
What we run for Solar
Five accountable layers. One Launcher Method.
Every Solar engagement uses all five. The mix shifts by your market, ticket, and crew size.
Paid Ads for Solar
Most home-service operators throw money at ads and watch it disappear into cost-per-click quicksand. Paid Ads inside Launcher flips that. We run LSA,
LEAD GENERATIONLead Generation for Solar
Lead Generation isn’t a service—it’s your pipeline. We build your site. We own your SEO. We run your ads. We answer your phones. We follow up on every
LOCAL SEOLocal SEO for Solar
Local SEO means your crew shows up when someone in your service area needs your work done. We programmatically optimize your Google Business Profile,
REPORTINGReporting for Solar
Reporting inside the Launcher Method means you stop measuring vanity. Calls, clicks, impressions—dead to you. You measure cost-per-booked-job. One num
SPEED TO LEADSpeed-to-Lead for Solar
You paid for that lead. A missed call shouldn’t kill it. Speed-to-Lead routes inbound calls to the right person, texts back missed calls with your ava
Solar operators we’ve worked with, judged on the same number you are.
Solar · Real job sites · Real booked jobsSolar receipts
Three Solar operators. Three numbers that didn’t exist before us.
Operator confidentiality means we don’t name names on a public page. We’ll connect you 1:1 with the operator on a reference call after the diagnostic.
Mid-sized installer in Colorado (24 crews, $8.2M annual revenue) was running 40 sales conversations per month and booking 18. After 60 days on LLL’s follow-up system—with financing positioning baked into the first callback—bookings jumped to 24 without adding more leads. Fewer calls, better timing, higher close rate.
24-crew Solar · LLL since 2025
Florida operation (16 crews) had cost-per-booked-job at $1,840 because they were chasing high volume and losing leads in follow-up. Single-system calendar + automated financing call-script brought that down to $1,420. Same number of leads, better conversion, lower bleed.
16-crew Solar · LLL since 2025
Pennsylvania installer saw their seasonal spike arrive 3 weeks earlier in year two because the follow-up cadence was consistent. By mid-August they had 47 booked jobs queued vs. 31 the previous year at the same date. Pipeline visibility made hiring decisions possible instead of reactive.
28-crew Solar · LLL since 2025
Solar operator FAQ
The questions solar installers ask on the first call.
Straight answers. No hedge.
How does this account for the fact that solar deals take longer because of financing paperwork?
We build financing positioning into your first callback—not after the site survey. The system queues your sales team to answer payment options, IRA credit timing, and utilization rates on day one. Longer deals don’t mean slower bookings if you’re answering the right questions in the right order.
How is this different from the agency I worked with?
That agency sold you a lead generation machine. We build you a booking system. They measured leads; we measure booked jobs and cost-per-booked-job. They disappeared after 90 days; we’re accountable to your calendar and your crew’s actual capacity constraints.
What’s the cost, and do I have to sign a year-long contract?
$8,000/month to start. After your first 90 days, you move to month-to-month. We don’t lock you in because we’re confident the numbers speak. You’ll see cost-per-booked-job drop or you cancel.
How fast do solar installers usually see results?
Follow-up improvements show in weeks—better callback rates and higher booking rates within 30 days. Seasonal shifts (actually planning Q4 in July) take 60-90 days. Most operators see positive ROI on cost-per-booked-job by month two of the sales cycle.
What if my crew is already booked solid?
That’s not a problem we solve—that’s a crew-hiring problem. But most $5-20M solar operators have capacity gaps because their sales team is chasing bad leads. We help you fill your existing crews first, then you hire for real demand, not phantom spikes.
Every Solar engagement runs the same Launcher Method.
Different vertical · Same accountabilityReady to fill the Solar calendar?
30-minute strategy call. We pull your numbers, find the bottleneck, give you the plan. No deck. No pitch. No follow-up sequence.