Lead Generation for $5-20M home-service operators
Stop guessing. Book jobs with one system.
Lead Generation is your end-to-end engine for site, SEO, ads, calls, follow-up, and reporting. One accountable number: booked jobs.
What it is: The full-stack lead engine for $5–20M home-service operators. Site, SEO, ads, calls, follow-up, and reporting — one accountable team. Judged on booked, qualified jobs.
What you get: Strategy call + 90-day plan inside one business day. First booked jobs from the engine usually inside 60 days. Month-to-month after 90 days.
Why operators come to us for Lead generation
Three signatures of a stuck lead generation program.
These show up on every diagnostic call. You are not the first $5–20M operator to live them — and you will not be the last. Honest read-out before the pitch.
Five vendors, zero accountability
Site agency, SEO firm, PPC freelancer, call center, dashboard tool. Each one finger-points at the others when bookings stall. The integration headache is yours to own.
Booked jobs ≠ what the dashboard shows
Marketing reports impressions and clicks. Dispatch reports a half-full calendar. The two numbers never reconcile inside the same room — and the founder is the one paying for the gap.
Growth ceiling at $5–10M
Word-of-mouth got you here. It does not scale. Without a paid + organic engine that delivers booked jobs at a known cost, every quarter past the ceiling is a flat quarter.
What it is
Your lead engine. Built for operators who’ve hit the ceiling.
Lead Generation isn’t a service—it’s your pipeline. We build your site. We own your SEO. We run your ads. We answer your phones. We follow up on every lead your crew doesn’t close. Then we show you exactly what each booked job cost you. No mystery. No agency theater. One system. One team. One number.
Website + SEO
Custom site built for conversion. Local SEO that ranks in your service areas. Technical foundation that feeds every channel downstream. No templates. No bloat.
- Site that converts searchers to callers
- Local ranking in your top markets
- Foundation for paid and organic growth
Paid Ads (Google + Facebook)
Dollar-for-dollar ad spend tracked to booked jobs. Google Ads targeting high-intent searchers. Facebook Ads for retargeting and market expansion. Real spend discipline. Real ROI reporting.
- Ads dialed in to your cost-per-booked-job target
- Budget spent only on intent-driven channels
- Monthly proof of what ads actually closed
Call Handling + Dispatch
Our team answers your phones 24/7. Trained to qualify, book, and route calls into your dispatch. Scripts tested on real crews. Integration with your routing system.
- Zero calls dropped. Every lead captured.
- Faster dispatch. Better crew utilization.
- Call recordings tied to booked jobs
Follow-Up + Reporting
Every lead that doesn’t book on the first call gets followed up by your team or ours. Weekly dashboard showing pipeline, cost-per-booked-job, and channel performance by service.
- Follow-up discipline that recovers 15–30% of dropped leads
- Transparent cost per booked job, by channel
- Clear visibility into what’s working
The outcome
Operators using Launcher’s Lead Generation see 40–60% more booked jobs within 90 days, with cost-per-booked-job locked in.
How lead generation ships
Diagnose. Build. Launch. Compound.
The Launcher Method ships in the same four steps every time. Below is what they look like for the lead generation layer.
Diagnose
7-day sprint. We pull 12 months of your numbers, audit your existing lead generation stack, and benchmark you against three operators in similar markets. Real numbers — no deck.
Build
30–45 days. We build or rebuild the lead generation layer end-to-end. Production-grade. Not a sandbox. Not a beta. Tied into call routing, dispatch, and reporting from day one.
Launch
Real spend. Real traction. Real calls. First booked jobs from the lead generation layer usually land inside 60 days — faster for emergency-heavy verticals.
Compound
We optimize against one KPI: cost-per-booked-job. Every quarter the number goes down. Every quarter the calendar gets fuller. Lead Generation is a compounding asset — we run it that way.
Lead Generation by industry
Forty home-service verticals. Lead Generation for each.
Same Launcher Method. Tuned to each vertical’s unit economics.
HVAC
Plumbing
Electrical
Roofing
Restoration
Pest Control
Landscaping
Garage Doors
Painting
Foundation Repair
Window & Door
Solar
Tree Service
Septic
Concrete & Paving
Junk Removal
Cleaning
Pool Service
Flooring
Fence Install
Locksmith & Security
Appliance Repair
Handyman
Gutter Install/Repair
Moving & Storage
Power Washing
Insulation
Generators
Siding & Stucco
Chimney & Fireplace
Water Treatment
Decks & Pergolas
Drywall & Plaster
Snow Removal
Driveway Sealing
Carpet Cleaning
Bath & Kitchen Remodel
Hot Tub & Spa
Stair Lifts & Mobility
Sunrooms & Awnings
How we compare
Lead Generation: four ways to do it.
Most $5–20M operators have tried one or two of these. Here’s what each one actually delivers in practice — on the lead generation layer specifically.
| What you’re comparing | Freelancer / point tool | Generalist agency | In-house hire | Local Lead Launcher |
|---|---|---|---|---|
| Knows home-service unit economics | Generic | Sometimes | Learns on your dime | Yes — deep reps |
| Owns the full lead engine | One layer | Partially | Manages vendors | Yes — full stack |
| Reports on booked jobs | Clicks at best | Engagement | Sometimes | Sole KPI |
| Time-to-first-results | 2–4 weeks, capped | 3–6 months | 6–12 months | 60 days, compounds |
| Cost / month | $2–4K | $5–12K | $10–14K FTE | $8K starting, flat |
| Lock-in / contract | None | 12-mo typical | Salaried | Month-to-month after 90d |
Lead Generation FAQ
The questions operators ask.
How is this different from hiring an agency or answering calls in-house?
Agencies take 30–50% of your lead spend and disappear after the pitch. In-house means your crew sits on phones instead of closing. We own the full pipeline—site, ads, calls, follow-up—and charge one fee. You see booked jobs and cost. That’s it.
Do we replace our current marketing or add to it?
Augment first. We integrate with what’s working—your crew, your dispatch, your brand. If your old provider isn’t delivering booked jobs with proof, we kill it. Otherwise we layer Launcher on top and prove our channel first.
What does this cost and how’s the contract structured?
$8,000/month to start. Includes site, SEO, ads up to $3K/month, call handling, follow-up, and reporting. Month-to-month after 90 days. No long-term lock. You leave when booked jobs flatten.
How long until we see booked jobs?
Phones and ads start ringing in week one. SEO takes 60–90 days to climb. Most operators see 20–40% increase in booked jobs by day 60. By day 90, you’ll know your true cost-per-booked-job and decide to scale or walk.
What if our dispatch system doesn’t integrate with your platform?
We integrate with ServiceTitan, Housecall Pro, Jobber, and most major platforms. For legacy systems, we route calls and leads manually through your team lead. Integration is live within 48 hours of onboarding.
Receipts
Three operators. Three numbers that didn’t exist before us.
Operator confidentiality means we don’t name names publicly. We’ll connect you with the operator on a 1:1 reference call after the diagnostic.
$9M HVAC operator with two underutilized markets. We rebuilt local SEO + LSA + speed-to-lead in 45 days. Q1 booked 842 jobs above prior-year baseline.
Multi-market HVAC · LLL since 2025
Plumbing operator leaning 90% on referrals. We launched paid + programmatic SEO across two metros. Q1 added $1.9M attributable.
Multi-metro plumbing · LLL since 2025
Roofing operator with $480 cost-per-booked-job. We rebuilt LSA + landing pages around storm triggers. CPBJ down 43% in 90 days, same spend.
Regional roofing · LLL since 2025
Ready to swap dashboards for a calendar full of jobs?
30-minute strategy call. We pull your numbers, find the bottleneck, give you the plan. No deck. No pitch. No follow-up sequence.
Related
The other layers of the engine.
Lead Generation runs as one accountable layer of The Launcher Method™. Here are the other three you can run alongside it — or pick the next one to add.