Paid Ads for $5-20M home-service operators
Paid ads that book jobs, not clicks.
LSA, Google, and Meta ads built on cost-per-booked-job math. Spend that doesn’t convert gets cut weekly.
What it is: LSA, Google Search, and Meta — run as one accountable layer of the engine. We optimize on cost-per-booked-job, not cost-per-click. Spend that doesn’t convert gets cut the week it shows up.
What you get: First booked jobs from paid usually inside 30 days. CPC and ‘engagement’ deleted from the weekly report. One number reported: cost-per-booked-job, tracked week-over-week.
Why operators come to us for Paid ads
Three signatures of a stuck paid ads program.
These show up on every diagnostic call. You are not the first $5–20M operator to live them — and you will not be the last. Honest read-out before the pitch.
Cost-per-click that never ties to a booked job
The agency reports $4 CPC and ‘great’ CTR. Your CFO can’t tell you what one booked job actually cost. Without that number, every spend decision is a guess.
LSA on autopilot, nobody tunes it
Google’s set-and-forget interface bleeds operators 30%+ in wasted spend because no one is killing junk leads, tuning service categories, or disputing the wrong-charges.
Meta retargeting your own customers
Without an audience strategy tied to service area and service-line economics, paid social mostly serves ads to people you already booked. Spend without incremental lift.
What it is
Ads optimized for your calendar, not impressions.
Most home-service operators throw money at ads and watch it disappear into cost-per-click quicksand. Paid Ads inside Launcher flips that. We run LSA, Google, and Meta campaigns against one metric: booked jobs. Every dollar either moves a job into your pipeline or gets reallocated. Weekly audits. Real numbers. No vanity metrics.
LSA + Google Ads setup
Local Services Ads for trust + Google Ads for reach. Both funneled to your booking system. Account architecture built to track a booked job from ad impression to calendar entry.
- Local visibility in your service area
- Google-qualified leads routed to dispatch
- Cost-per-booked-job visibility week one
Meta retargeting layer
Website visitors who didn’t book get followed across Facebook and Instagram. Specific messaging tied to service type and intent. Feeds into the same booking pipeline as paid search.
- Second-chance conversions from warm traffic
- Lower cost-per-booked-job on retargeting
- Calendar slots filled from repeat exposure
Weekly performance cuts
Campaign keywords, ad sets, and audiences that don’t hit booked-job targets get reallocated or paused every Monday. Spend moves only to what books. No sacred cows.
- Ad waste eliminated in real time
- Budget concentration on winning channels
- Month-over-month cost-per-booked-job decline
Integration with your dispatch
Booked jobs from ads flow into your routing, crew assignment, and follow-up. No spreadsheet handoffs. One system tracks the job from click to close.
- No leads fall through cracks
- Dispatch sees campaign source instantly
- Follow-up tasks assigned automatically
The outcome
Your cost-per-booked-job drops 30-40% in 90 days because you’re only paying for jobs that actually book.
How paid ads ships
Diagnose. Build. Launch. Compound.
The Launcher Method ships in the same four steps every time. Below is what they look like for the paid ads layer.
Diagnose
7-day sprint. We pull 12 months of your numbers, audit your existing paid ads stack, and benchmark you against three operators in similar markets. Real numbers — no deck.
Build
30–45 days. We build or rebuild the paid ads layer end-to-end. Production-grade. Not a sandbox. Not a beta. Tied into call routing, dispatch, and reporting from day one.
Launch
Real spend. Real traction. Real calls. First booked jobs from the paid ads layer usually land inside 60 days — faster for emergency-heavy verticals.
Compound
We optimize against one KPI: cost-per-booked-job. Every quarter the number goes down. Every quarter the calendar gets fuller. Paid Ads is a compounding asset — we run it that way.
Paid Ads by industry
Forty home-service verticals. Paid Ads for each.
Same Launcher Method. Tuned to each vertical’s unit economics.
HVAC
Plumbing
Electrical
Roofing
Restoration
Pest Control
Landscaping
Garage Doors
Painting
Foundation Repair
Window & Door
Solar
Tree Service
Septic
Concrete & Paving
Junk Removal
Cleaning
Pool Service
Flooring
Fence Install
Locksmith & Security
Appliance Repair
Handyman
Gutter Install/Repair
Moving & Storage
Power Washing
Insulation
Generators
Siding & Stucco
Chimney & Fireplace
Water Treatment
Decks & Pergolas
Drywall & Plaster
Snow Removal
Driveway Sealing
Carpet Cleaning
Bath & Kitchen Remodel
Hot Tub & Spa
Stair Lifts & Mobility
Sunrooms & Awnings
How we compare
Paid Ads: four ways to do it.
Most $5–20M operators have tried one or two of these. Here’s what each one actually delivers in practice — on the paid ads layer specifically.
| What you’re comparing | Freelancer / point tool | Generalist agency | In-house hire | Local Lead Launcher |
|---|---|---|---|---|
| Knows home-service unit economics | Generic | Sometimes | Learns on your dime | Yes — deep reps |
| Owns the full lead engine | One layer | Partially | Manages vendors | Yes — full stack |
| Reports on booked jobs | Clicks at best | Engagement | Sometimes | Sole KPI |
| Time-to-first-results | 2–4 weeks, capped | 3–6 months | 6–12 months | 60 days, compounds |
| Cost / month | $2–4K | $5–12K | $10–14K FTE | $8K starting, flat |
| Lock-in / contract | None | 12-mo typical | Salaried | Month-to-month after 90d |
Paid Ads FAQ
The questions operators ask.
How do you know if an ad actually booked a job?
Every caller and form submission gets tracked to your booking system. When a job hits your calendar, we know which campaign it came from. No attribution guessing. No ‘up to’ claims. Real data every week.
Do you replace our existing Google Ads account, or add to it?
If your current account bleeds money on cheap clicks, we rebuild it. If it’s working, we augment. Most operators have both broken LSA setup and wasted search spend, so we do both simultaneously and kill what’s broken inside 30 days.
What does Paid Ads cost and what’s the contract?
$8K per month starting. Month-to-month after 90 days. Includes account management, weekly optimization, and full integration with your dispatch system. If booked jobs don’t improve, you leave.
When can we start seeing booked jobs from paid ads?
LSA books faster (3-7 days if your market is open). Google Ads takes 14-21 days to warm up. Meta retargeting works within 10 days if you have traffic. By day 30, you’ll see which channels pull jobs and which drain budget.
What if we already have an agency running our ads?
Most agencies optimize for clicks, not booked jobs. We’ll audit your current spend, show you the cost-per-booked-job (usually it’s terrible), and either fix the existing account or start fresh. Either way, you’ll have one metric: jobs booked, not ads served.
Receipts
Three operators. Three numbers that didn’t exist before us.
Operator confidentiality means we don’t name names publicly. We’ll connect you with the operator on a 1:1 reference call after the diagnostic.
$9M HVAC operator with two underutilized markets. We rebuilt local SEO + LSA + speed-to-lead in 45 days. Q1 booked 842 jobs above prior-year baseline.
Multi-market HVAC · LLL since 2025
Plumbing operator leaning 90% on referrals. We launched paid + programmatic SEO across two metros. Q1 added $1.9M attributable.
Multi-metro plumbing · LLL since 2025
Roofing operator with $480 cost-per-booked-job. We rebuilt LSA + landing pages around storm triggers. CPBJ down 43% in 90 days, same spend.
Regional roofing · LLL since 2025
Ready to swap dashboards for a calendar full of jobs?
30-minute strategy call. We pull your numbers, find the bottleneck, give you the plan. No deck. No pitch. No follow-up sequence.
Related
The other layers of the engine.
Paid Ads runs as one accountable layer of The Launcher Method™. Here are the other three you can run alongside it — or pick the next one to add.