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For deck builders doing $5–20M
Decks & Pergolas lead generation, measured in booked jobs.
Deck builders live in a weird spot. Your ticket price is $8K–$35K. Your quote cycle is 2–4 weeks. And your pipeline is held together by spreadsheets and whoever remembers to follow up. You’re not losing jobs because of price. You’re losing them because your crew can’t close fast enough, and by the time you circle back, the homeowner picked someone else. One system fixes that.
Why Decks & Pergolas operators come to us
Three signatures of stuck Decks & Pergolas pipelines.
Deck builders live in a weird spot. Your ticket price is $8K–$35K. Your quote cycle is 2–4 weeks. And your pipeline is held together by spreadsheets and whoever remembers to follow up. You’re not losing jobs because of price. You’re losing them because your crew can’t close fast enough, and by the time you circle back, the homeowner picked someone else. One system fixes that.
Quotes sit in limbo while material tiers confuse buyers.
Composite vs pressure-treated vs hardwood comparisons require 3–5 follow-ups. Your crew quotes it, hands it off, and it dies in their inbox. No alert. No calendar block. No second touch until the lead’s gone cold.
Summer books out. Fall and winter crickets.
Spring through July you’re turning work away. August onward your crew sits. You have no system to keep dormant leads warm or re-engage past prospects when season resets. Booked jobs drop 40–60% quarter-over-quarter.
Sales quote goes to crew. Crew never sends final proposal.
Estimator prices the deck. Hands it to project manager. PM forgets to send the PDF. Homeowner calls a competitor. You never know why the deal died because there’s no visibility into what actually got sent and when.
What we run for Decks & Pergolas
Five accountable layers. One Launcher Method.
Every Decks & Pergolas engagement uses all five. The mix shifts by your market, ticket, and crew size.
Paid Ads for Decks & Pergolas
Most home-service operators throw money at ads and watch it disappear into cost-per-click quicksand. Paid Ads inside Launcher flips that. We run LSA,
LEAD GENERATIONLead Generation for Decks & Pergolas
Lead Generation isn’t a service—it’s your pipeline. We build your site. We own your SEO. We run your ads. We answer your phones. We follow up on every
LOCAL SEOLocal SEO for Decks & Pergolas
Local SEO means your crew shows up when someone in your service area needs your work done. We programmatically optimize your Google Business Profile,
REPORTINGReporting for Decks & Pergolas
Reporting inside the Launcher Method means you stop measuring vanity. Calls, clicks, impressions—dead to you. You measure cost-per-booked-job. One num
SPEED TO LEADSpeed-to-Lead for Decks & Pergolas
You paid for that lead. A missed call shouldn’t kill it. Speed-to-Lead routes inbound calls to the right person, texts back missed calls with your ava
Decks operators we’ve worked with, judged on the same number you are.
Decks · Real job sites · Real booked jobsDecks & Pergolas receipts
Three Decks & Pergolas operators. Three numbers that didn’t exist before us.
Operator confidentiality means we don’t name names on a public page. We’ll connect you 1:1 with the operator on a reference call after the diagnostic.
A $12M deck builder in North Carolina was averaging 18-day closes on composite projects. Built a phone-triggered follow-up sequence tied to quote send. Moved material comparison calls into day-2 slot. Closed 34% more jobs before prospect fatigue kicked in.
$12M deck builder · LLL since 2025
Pennsylvania outdoor living shop ran a 6-week dormant-lead reactivation campaign during October. Targeted homeowners who’d quoted in spring but didn’t book. Offered fall deck maintenance upgrades and early-bird spring booking discounts. Filled winter gaps with $6K–$14K jobs that would’ve been dead air.
$8.5M deck builder · LLL since 2025
Michigan pergola contractor had three estimators manually tracking quotes in Outlook. Moved to one dispatch calendar synced to crew phones. Eliminated duplicate calls, proposal resends, and forgotten PM handoffs. Cost per booked job dropped from $340 to $200 because the right person touched the lead exactly when it mattered.
$7.2M outdoor living builder · LLL since 2025
Decks & Pergolas operator FAQ
The questions deck builders ask on the first call.
Straight answers. No hedge.
How do you handle quote-to-close when the homeowner needs time to decide between composite and pressure-treated?
You build that comparison into a templated follow-up sequence that lives in your calendar. Day 1: send quote with side-by-side material matrix. Day 3: deck-design call with crew lead to walk durability trade-offs. Day 6: price-lock offer if they book by end of week. No guesswork. No forgotten steps.
How is this different from the agency I worked with?
Agencies sold you a website and a retainer. We sell you a system that plugs into your existing crew and phone line. You own the data. You control the follow-up timing. And we measure one thing: booked jobs in your pipeline, not vanity metrics like leads or impressions. Second difference: we know deck builders hit a seasonal wall. Your agency didn’t build for October cliffs.
What’s the pricing and contract structure?
$8K per month to start. Includes phone system, calendar dispatch, SMS follow-up sequences, and one on-site day with your crew to lock in process. Month-to-month after 90 days. No lock-in. If booked jobs don’t move in Q1, you’re out.
How fast do deck builders usually see results?
Most of our outdoor living builders see 15–25% lift in quote-to-close rate in the first 30 days. But here’s the real number: April through July you’ll book faster. August through January is where the gap closes. By Q4 of year one you’re 40–60% ahead of your seasonal baseline from the year before because you’ve filled winter with re-engaged spring leads.
What happens if my crew doesn’t use the system?
Then it breaks. We spend day one training your PM and lead estimator. We set up phone workflows so the system sends them a calendar reminder and an SMS when a quote sits unsigned for 3 days. If they still ghost it, you have a crew problem, not a system problem. We fix the second one.
Every Decks engagement runs the same Launcher Method.
Different vertical · Same accountabilityReady to fill the Decks & Pergolas calendar?
30-minute strategy call. We pull your numbers, find the bottleneck, give you the plan. No deck. No pitch. No follow-up sequence.